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How do ultrasonic audio beacons link a smartphone and a TV into a single profile?

THROUGH THE SMARTPHONE'S MICROPHONE, WHICH PICKS UP INAUDIBLE HIGH-FREQUENCY IMPULSES FROM AD SPEAKERS.
Ultrasonic Cross-Device Tracking (uXDT) technology embeds high-frequency sound signals into television commercials and website videos. Mobile apps with microphone access record these waves and match devices located in the same room.

How uXDT Ultrasonic Beacons Work

Speakers of a TV or audio system reproduce sound that is inaudible to the human ear at frequencies from 18 to 22 kHz. Background advertising SDKs built into games or utilities installed on the smartphone continuously analyze the audio stream, recognize the encoded campaign ID, and send a confirmation to the ad server.

Methods of Protection Against Acoustic Device Matching

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